Haibike and Winora get a new owner, but Ghost is closing for good
Two well-known German e-bike names have gone different ways this week. Haibike and Winora have a new owner. Ghost is being wound up. All three were part of the Accell Group, which was declared bankrupt in August 2026.
Haibike and Winora survive
Escape Collective reports that the two brands were bought by Bike Tree GmbH, a new subsidiary of the Singapore-based industrial group Dutech Holdings. Bike Magazin says insolvency proceedings for Winora Staiger GmbH opened on 29 October 2026, the same day the purchase agreement was signed. It describes the deal as an asset deal covering the brands, stock, selected plant and equipment, and technical and commercial know-how. It was still subject to usual conditions, with completion due in early November. Escape Collective says the deal keeps Winora's site in Sennfeld, Germany, running with 87 of its 187 employees.
Dutech had already bought Batavus, Koga and Carqon from Accell in October 2026, according to Escape Collective. Bike Magazin notes that the announcement does not say how the dealer network, or existing warranty and service claims, will be handled. Neither source mentions Australia or an Australian distributor.
Ghost closes
Ghost-Bikes GmbH went into insolvency proceedings on 1 November 2026. Brujula Bike reports that no investor came forward. The company said there was "no economically viable solution to maintain the business". Bike Magazin says none of roughly 60 non-binding bids was better for creditors than selling off the existing stock. Ghost has stopped taking direct orders, and its remaining bikes will be sold in one lot to a single retailer. Bike Magazin counts 53 employees affected.
What it means for buyers
If you already own a Ghost, Bike Magazin says your selling dealer is the first contact for defect claims, and the statutory warranty still applies even though the maker is insolvent. Extended manufacturer warranties are less certain. Standard parts from Bosch, Shimano and SRAM should stay available, but frame parts specific to Ghost may be harder to find. Keep your proof of purchase, frame number and service records.
If you are looking at a Haibike or Winora, check the warranty terms with the Australian seller before you buy, because the new owner has not yet said how existing claims will be handled. Use BikeFinder to compare their e-bikes against similar models from brands with settled ownership, and weigh up any clearance pricing against the support risk.